BPE thrives on being different to many other law firms. It is prepared to pioneer new approaches to provide a better service for its clients, and invests time and resources in new teams where it sees potential for growth. The firm’s partners do not hide behind closed doors but instead work alongside their assistants and trainees so you have an opportunity to learn from their experience every step of the way. They’re not just lawyers, they’re lawyers who understand entrepreneurs, both on a business and a personal level.
Working closely with GillFoxJames, The Design Sanctuary lead the creative for a strategic brand review and identity refresh for BPE – a nationally renowned forward thinking group of lawyers.
Whilst maintaining a classic logo that only required a minor evolution, a new approach to the marketing and brand was formed around 'business people brilliant people' – reflecting both lawyers and clients, and the dynamic relationships they maintain. The new look and feel was applied to all communication material and channels for both online and offline, and a bank of case study lead assets was created from a number of location shoots set up.
Project involvement: Creative Direction, Photo & Video shoot, Print collateral, Banner Advertising, Event marketing and Signage, On-going communications
Creative Director: Jamie Rudd
Copy Writer: Claire Harrison
Photography & Video production: Shadowplay