Lloyds Pharmacy - Cheeky Hats
Cheeky Hats Advertising campaign, DMA Gold Winner.
Lloyds Pharmacy required an advertising campaign including national press to promote the discreetness of the Lloyds Pharmacy ‘Online Doctor’ service, where men can buy treatments for embarrassing conditions such as erectile dysfunction and premature ejaculation. The service offers expert care and confidential advice without the inconvenience or embarrassment of having to visit your doctor. The idea uses a subtle innuendo by showing 4 men with strategically placed hats to act as a gentle icebreaker to what is a common problem for a large percentage of the male population.
Project involvement: Creative concepts, art direction, photo shoot
Award. DMA Gold. 2011
Art Director: Jamie Rudd
Photography: Phil James. Shadowplay
Photography: Ian Winstanley
Lloyds Pharmacy TV AD
A series of TV ads aired to raise national awareness of the Lloyds Pharmacy repeat prescription service. Shot over a 3 day period in Kew village, London, and broadcast in 2011/12 in the run up to the winter months.
Project involvement: Creative concepts, art direction, video shoot