Zurich Money4Life is an online saving solution that is provided by Zurich through your employer. Working in-house at a Cheltenham based agency the brief was simply to develop a strategy & script for a pitch project that would sell the product into a large global creative group - worth a potential £25 million. On top of this - to create a way of selling the savings product into employees.
We looked at all of things that make people 'tick' across a wide but target demographic and compiled a library of video clips, vox pops, interviews and images, which were then edited into a short inspiring film. We also created 5 pen portraits of typical candidates and cast actors to play their roles. Coupled with some carefully written scripts and beautifully shot video the outcome was a set of mini video clips that we used to show people why they should be saving for the future.
Project involvement: Pitch strategy, script & theatre, Photo & Video shoot, Print collateral, Online & Offline comms.
Creative Director: Jamie Rudd
Copy Writer: Helen Lucas
Photography & Video production: Shadowplay